Dagen

Dagen had been operating under the same brand name and logo since the 2000s, and had reached a point where they were not standing out in the competitive market. The company's management realized that a rebranding effort was necessary to update the company's image and differentiate itself from competitors.

We worked with the owner to develop a new brand identity that would better reflect its values and services in the marketplace. After conducting extensive research into the company's target market and competition, we sat down with the owners for a branding session to discover the core values and essence of the business. From here we developed a comprehensive branding strategy.

The new brand identity included a fresh logo, website, and marketing materials that emphasized the company's strengths and services. The new logo was designed to be more modern and minimalist, featuring a bold new color pallet to grab attention and stand out in a the sea of competitors. The new website was optimized for search engines, mobile-friendly, and featured a more user-friendly interface.

The rebranding effort resulted in a significant increase in brand awareness with the website receieving more traffic and inquiries, leading to a boost in new business, and company expansion. Overall, Dagen’s rebranding effort was successful in differentiating the company from competitors and positioning it as a modern, reliable, and customer-focused staffing solution provider.